Content Marketing Tag

Podcasting

10 easy podcast ideas to convert downloads into sales

If you're thinking of starting a podcast for your business, or have done so and rapidly run out of inspiration for what to talk about, then we have some easy podcast ideas here for you. Why businesses should podcast Podcasting is a growing marketing channel giving brands...

Building brand trust

How to build credibility and trust in your brand

What motivates people to make a purchase or buy into a service? It obviously has to be something they need or desire. But when there are multiple companies selling very similar products and services, how do people differentiate? This is where brand credibility and trust...

Content

5 ways to get your marketing content noticed

Is your marketing content thrusting your brand into the spotlight? Or is it falling flat? If you are struggling to get your marketing content noticed we have some tips on how to make your blog posts, whitepapers and case studies shine. Be a hero What are your...

Social media strategy

6 ingredients for a kick-ass social media strategy

Businesses doing social media well don’t achieve success by posting off the cuff. They have a plan. Even better, they have a social media strategy. A good social media strategy is less about the nuts and bolts of putting together an awesome Instagram post and...

Podcasting

How to set up a podcast for your business

We’ve talked before about podcasts and how they can help you connect with customers on a personal level, even when they're on the go. As Google moves to index audio as well as the written word, it’s time to start thinking about whether podcasting could...

Podcasting

Could a podcast revival kill off blog posts?

Whenever there’s a challenge to an established marketing channel it usually comes from a new innovation in communications. In recent years we've seen popular social media platforms like Twitter losing out on user numbers and interaction to newer competitors like Instagram; just as traditional print...

Content marketing calendar

How to create a content marketing calendar

Business promotion used to be simple. You had a product. You put it in front of your potential customers and told them it was great. They bought it and hopefully came back for more. Today, this kind of ‘who shouts loudest wins’ approach to marketing...

PR

5 super easy steps to skyrocket your PR

How did you do last year? What are your business goals going forwards? Every business wants to grow year-on-year, so do your PR and marketing plans need a boost? The key to upping your PR game is to constantly refresh your strategy to find the best...

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