Content Marketing Tag

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5 ways businesses can stand out on Instagram

With more than 200 million businesses now using Instagram as part of their marketing strategy, you may be wondering whether it's still possible to grab your customers' attention in a saturated social media platform. Carefully planned and engaging content is essential to cut through the...

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Why your business needs a white paper

Is one of your business goals to become an industry thought leader? Writing a white paper can bring you all the benefits of being recognised as an expert in your field including reaching more clients and boosting sales. This post gives you the low down on...

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7 highly effective ways to grow your email list

A healthy list of customer email addresses is an important marketing asset for any business. If you are just starting to build yours, or you want to add more potential leads, we have some ideas for ways to grow your email list with fun, informative...

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How to write a business blog that Google will love

Google loves websites that give its users what they want. This means providing quality information in a way that’s easy for them to consume. One of the best ways to get into Google’s good books is to write a business blog that keeps your website...

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How thought leadership can give you a competitive edge

It’s rare for a business to have no competitors, so getting the edge on your rivals is vital for success. Thought leadership can give you that competitive edge; highlighting your expertise, making you more relatable to customers and boosting your revenue. Here’s our brief guide...


10 easy podcast ideas to convert downloads into sales

If you're thinking of starting a podcast for your business, or have done so and rapidly run out of inspiration for what to talk about, then we have some easy podcast ideas here for you. Why businesses should podcast Podcasting is a growing marketing channel giving brands...