Content Marketing Tag

Podcasting

Could a podcast revival kill off blog posts?

Whenever there’s a challenge to an established marketing channel it usually comes from a new innovation in communications. In recent years we've seen popular social media platforms like Twitter losing out on user numbers and interaction to newer competitors like Instagram; just as traditional print...

Content marketing calendar

How to create a content marketing calendar

Business promotion used to be simple. You had a product. You put it in front of your potential customers and told them it was great. They bought it and hopefully came back for more. Today, this kind of ‘who shouts loudest wins’ approach to marketing...

PR

5 super easy steps to skyrocket your PR

How did you do last year? What are your business goals going forwards? Every business wants to grow year-on-year, so do your PR and marketing plans need a boost?The key to upping your PR game is to constantly refresh your strategy to find the best...

knowledge

Why should I give my knowledge away for free?

Why should I give my knowledge away for free? That’s just one of the questions associated with content marketing. Here’s a few more: Won’t my competitors then find the information and use it to steal my business? What if we lose potential customers because they...

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