So, you’ve spent time and money on the development of a website to be proud of. Now you’re keen to boost your search engine rankings and engage your online audience with regular blogs. But there’s a major stumbling block - you don’t know what to...
From navigational search bars to loading messages and notifications, there are numerous examples of microcopy. These textual snippets may be included to guide the visitor and give extra information where needed. It pays to focus on microcopy (literally) as the text snippets can make the...
The job of a headline is to grab the attention of your audience and make them want to read more, so it has to be good. Fall at this first hurdle and you will fail to connect with your customers. So, how do you write...
An annual report is an important asset for any business. It communicates the values and goals of your brand in a transparent and accountable way. If you have investors or want to attract them, it's even more critical. However, getting it right can be tough....
It’s one thing telling your potential customers how great you are, but having real life examples of your success takes your pitch to the next level. That’s why having a pocket full of excellent case studies is essential when you are reeling in a hot...
It’s rare for a business not to have a website. But having a presence online is not enough to secure leads. In fact, a poor website could be damaging your business growth by pushing customers towards your competitors. Is your website failing your business? If alarm bells...
You may have heard that link building is a good way to expose your website to new customers. This is absolutely true and will improve where it ranks in search engine results. However, natural external links can take some time to build up and earn...
Being able to show hot business leads proof that you can deliver them value for money is the key to winning them over. Case studies and testimonials about the excellent work you have done for existing customers are a powerful resource that you can use...
Copywriting is a powerful tool. If used correctly it can win you business and loyal customers. Fail to set the right tone and people will disengage before you get to your sales pitch. Using emotion copywriting in your marketing will boost your chances of striking...
Hurray! Your customer has visited your website. Job done! Or is it? If potential leads aren’t immediately sold on what you have to offer then you might as well wave goodbye to their business. Using engaging copy in your company brochure, mailshot and website is essential...
