Whether you're ready or not, the shift to doing business online has taken a massive leap forward as a result of the pandemic. Client meetings, sales and even contracts are now happening virtually more than ever, with this trend set to continue. This poses an...
Is 2021 the year you outsource PR and marketing? At a time when every business is considering how to make efficiencies and stay relevant, outsourcing may seem like an expense you can’t afford. However, it could make greater business sense and be more cost effective...
2020 has been a minefield for businesses as they consider the complex issue of customer communications in a pandemic. No one wants their brand associated with poor messages and inappropriate content. Early on, we stressed the need to be sensitive, helpful and engaging. Seven months in...
Taking action to gain customer feedback is another great way to get your marketing on track whilst you’re experiencing a bit of downtime due to the pandemic. The first rule of marketing is – know your audience; who are your customers? The next step is to...
A lot of businesses are turning their marketing budgets to increase their online visibility during the COVID-19 lockdown. This is because much of their usual marketing tactics aren’t practical right now and won’t deliver sales, but their customers are online in huge numbers for work...
For many businesses, the economic slowdown presents an opportunity to get their marketing ready for when life starts to get back to normal. One of the things you should consider is how to improve your website. Here’s a checklist of things you could do: Update your...
The coronavirus crisis has tipped the global economy and everyday life upside down. If your business is keeping going and can offer a product or service that is in demand – that’s great but how do you market it? Well, you need to be relevant while...
Maintain visibility with your customers during COVID-19 - it's important. Right now, it's an unprecedented time and many businesses are having to scale-down or hibernate until the lockdown is lifted or the economy improves. If you stop doing your marketing, customers may think you’ve had...
