COVID-19 comms & marketing Tag

The New Normal written against blue sky

What’s the new normal for customer communications?

2020 has been a minefield for businesses as they consider the complex issue of customer communications in a pandemic. No one wants their brand associated with poor messages and inappropriate content. Early on, we stressed the need to be sensitive, helpful and engaging. Seven months in...

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Increase your online visibility during COVID-19

A lot of businesses are turning their marketing budgets to increase their online visibility during the COVID-19 lockdown. This is because much of their usual marketing tactics aren’t practical right now and won’t deliver sales, but their customers are online in huge numbers for work...

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How to improve your website during COVID-19

For many businesses, the economic slowdown presents an opportunity to get their marketing ready for when life starts to get back to normal. One of the things you should consider is how to improve your website. Here’s a checklist of things you could do: Update your...

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Responsible copywriting during COVID-19

The coronavirus crisis has tipped the global economy and everyday life upside down. If your business is keeping going and can offer a product or service that is in demand – that’s great but how do you market it? Well, you need to be relevant while...

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Maintain visibility with your customers during COVID-19

Maintain visibility with your customers during COVID-19 - it's important. Right now, it's an unprecedented time and many businesses are having to scale-down or hibernate until the lockdown is lifted or the economy improves. If you stop doing your marketing, customers may think you’ve had...

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