When both Facebook and Instagram announced they would be hiding likes on posts it raised a lot of questions about engagement and measurement on these platforms. Likes have long been an easy way of measuring the success of social media posts. But it is far...
If your Facebook business page is not reaching your customers, maybe the answer is building a community of like-minded brand advocates in a Facebook group. It’s no secret that Facebook is constantly squeezing the reach of Facebook business pages in order to limit the branded content...
You may have heard Facebook has changed users’ timelines so they can connect and interact more with family and friends rather than businesses and organisations. As a social network set up to connect people with people it’s going back to its roots. On the flip...
Is your business dabbling with Facebook? Used correctly it can be a seriously handy way to interact with your customers and build a community around your brand. But mere dabbling isn’t enough to get you the results you crave. Facebook is a well oiled social media...
We knew it was coming and now it’s here across the planet on desktops, tablets and mobile devices. The five new emotions – Love, Haha, Wow, Sad and Angry – animatedly pop-up when you hover over the Like button on a desktop or hold it...
Facebook is rolling out its Instant Articles packaged news service to a wider audience and it has added more leading news titles. Instant Articles enables users to click on stories and directly consume news without leaving Facebook, previously if you clicked on news you would...
