Influencers are experts at creating video content that resonates with their audience. They've spent time finding out what sparks conversations and use this know-how to build an engaged following. Partnering with these influencers presents an opportunity for brands that have a similar ethos and customer...
The world of influencer relations has shifted forward as more businesses move their marketing spend online. However, partnering with bloggers, YouTubers and social media personalities is still a very new area of digital communications. If you're considering working with influencers then there’s plenty to consider including...
Influencer marketing is a growing trend for brand advertising, but it’s not one without controversy. Aside from the headlines about audacious demands and faked followings, brands also need to consider influencer advertising rules when they are setting up partnerships with social media celebrities. When done correctly...
If your business is considering working with influencers you may be wondering where to start. How can they impact your bottomline and, importantly, how do you go about picking the best matched influencers for your business? Influencer marketing is a growing phenomenon. In 2019, 86...
