Influencers Tag

Influencer speaking to camera, lit by a ring light

How to create videos with influencers

Influencers are experts at creating video content that resonates with their audience. They've spent time finding out what sparks conversations and use this know-how to build an engaged following. Partnering with these influencers presents an opportunity for brands that have a similar ethos and customer...

Social media influencer reviewing fashion shoe.

How to measure influencer relations for results

The world of influencer relations has shifted forward as more businesses move their marketing spend online. However, partnering with bloggers, YouTubers and social media personalities is still a very new area of digital communications. If you're considering working with influencers then there’s plenty to consider including...

Everything brands need to know about influencer advertising rules

Influencer marketing is a growing trend for brand advertising, but it’s not one without controversy. Aside from the headlines about audacious demands and faked followings, brands also need to consider influencer advertising rules when they are setting up partnerships with social media celebrities. When done correctly...