With more than 200 million businesses now using Instagram as part of their marketing strategy, you may be wondering whether it's still possible to grab your customers' attention in a saturated social media platform. Carefully planned and engaging content is essential to cut through the...
If Instagram is part of your business’ social media strategy you’ve probably got a million things running through your mind. Is there a trick to making popular Reels? What should you post on Stories? And how is the algorithm affecting your visibility on the platform?...
If your Instagram posts are bombing then maybe it’s time for a change of tack. A hashtag strategy could revive your slumbering squares and help you achieve better social media engagement. In the past couple of years Instagram has been evolving the way people engage...
Back in the Spring of 2018 Instagram launched a new app: Instagram TV. If you’ve not heard of it, don’t worry. IGTV hasn’t made quite the same splash as Instagram Stories before it. However, that’s no reason to consign this long-form video platform to the...
Since Instagram Stories first hit the social media scene it has steamed past its rival Snapchat. Every day 300 million users watch and create Instagram Stories compared to 150 million on its competitor platform. The potential to reach your audience is huge. But what do you...
If your brand is serious about inspiring its customers to take a holiday, transform their home or try the latest fashion trend, then Instagram is the place to be. With user numbers far surpassing Twitter, your target audience is already there desperately searching for ideas....
There's been plenty of changes for Instagram. First we waved goodbye to the chronological ordering of our timelines. Then came the ability to upload longer videos, up to 60 seconds in fact. After that we were introduced to Instagram Stories – an attempt to capture...
