Marketing Tag

Building brand trust

How to build credibility and trust in your brand

What motivates people to make a purchase or buy into a service? It obviously has to be something they need or desire. But when there are multiple companies selling very similar products and services, how do people differentiate? This is where brand credibility and trust...

Customer got more ‘sauce’ than he bargained for

Food giant, Heinz has apologised after a promotional QR code on a bottle of tomato Ketchup directed people to a pornography website. The QR code was supposed to bring up details of a competition for people to personally design their own ketchup label. However, upon scanning...

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