Marketing Tag

Business success, innovation and solution concept, Red paper plane and business strategy with hand drawing on notebook

How to plan your 2022 PR and marketing strategy

Have you arrived back at your desk (wherever that might be) keen to make 2022 your brand’s best year yet? Don’t spend the start of the New Year spinning your wheels. Now is the time to hone your communication plans. Here’s our advice for kick-starting...

Child in suit lifting trophy

How to write a winning award entry

Entering awards is a brilliant way to shine a light on your brand - its innovations, successes and why people should work with you. But how do you write a winning award entry that will make the judges sit up and pay attention? Here are some...

2021 year car speedometer

Get your marketing plans in gear for 2021

We've said farewell to what has been a turbulent year. 2021 and the possibility of a return to some kind of normality in everyday life and business is a welcome prospect. However, have the past 10 months had a long term effect on the way...

Hands holding a sign saying 'Stand out from the crowd'

How thought leadership can give you a competitive edge

It’s rare for a business to have no competitors, so getting the edge on your rivals is vital for success. Thought leadership can give you that competitive edge; highlighting your expertise, making you more relatable to customers and boosting your revenue. Here’s our brief guide...

The New Normal written against blue sky

What’s the new normal for customer communications?

2020 has been a minefield for businesses as they consider the complex issue of customer communications in a pandemic. No one wants their brand associated with poor messages and inappropriate content. Early on, we stressed the need to be sensitive, helpful and engaging. Seven months in...

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3 clues that your marketing strategy is failing

We’re going to let you in on a secret: marketing doesn’t always work. The important thing is to recognise when a marketing strategy is failing and refocus your efforts before they are wasted. So how do you spot when things have gone wrong and, critically,...

Businessman putting a card with text Do you know your customer in the pocket

Why building customer personas will accelerate your sales   

Who is your perfect customer? What makes them tick? And, importantly, how should you market to them to maximise sales? These are all crucial questions business owners need to ask themselves. And building customer personas is the key to success. Why customer personas are important Understanding your...

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