If getting more media coverage is part of your growth strategy, and even if it’s not, you need to get media training for the key spokespeople in your organisation. Media interviews are one of those things you either relish or recoil from. But whether you seek...
If you run a small business you may be wondering if media relations is worth the hassle. You have a website, you’ve set up some social media accounts and you’ve paid for a few adverts in your local paper. Do you really need to talk...
The role of public relations experts in media relations is to help brands share their stories, offer new angles on trending news and connect with their customers through open and honest communication with journalists. This has always been the case. But media relations is not...
If you want to improve your connections with journalists and influencers in your industry then running a media event is a top way to get face time with them. However, these are busy professionals with lots of other demands on their time, so it’s important...
Journalists get dozens, if not hundreds, of press releases delivered to their inbox each day. While the task of sifting through them is gruelling, the challenge to get your news to the top of the pile is even bigger. Here’s how to write a press...
Journalists have always been under pressure to tell the best stories quicker and in a more compelling way than their competitors. The advent of 24/7 news has only helped to feed the media’s thirst for the next headline. However, at times it can feel difficult...
Just when you think everything is rolling along nicely…something goes wrong. How you deal with a crisis can make or break your business. Reputation takes years to establish but a crisis played out in the media can squash a company within hours or days. However,...
Is your business winning the news coverage it deserves? If not, it could be down to the way you pitch to journalists. Hacks are busy people, receiving hundreds if not thousands of emails, phone calls and social media messages every week. If your news isn’t...
