PR Tag

Business success, innovation and solution concept, Red paper plane and business strategy with hand drawing on notebook

How to plan your 2022 PR and marketing strategy

Have you arrived back at your desk (wherever that might be) keen to make 2022 your brand’s best year yet? Don’t spend the start of the New Year spinning your wheels. Now is the time to hone your communication plans. Here’s our advice for kick-starting...

Hands measuring the word 'success' with a tape measure

5 meaningful ways to measure your PR results

Do you know the results of your last communications campaign? We’re not talking about the number of Facebook posts or press releases you sent out or even how many adverts you placed in your local paper. We’re talking about the impact of your campaign. If...

online PR

Why small businesses should invest in online PR

In a post-lockdown world, it’s clear that many of us will be living and working more remotely for some time. That means more people surfing the internet and browsing social media, and fewer people walking past traditional advertising points such as billboards, shop fronts and...

storytelling in marketing

Mastering storytelling in marketing your business

Imagine you are listening to a lecture. After a while facts and statistics start to bounce off you. But then the presenter says, ‘now let me tell you a story’. Immediately your interest is piqued. Stories appeal to us on a very basic level and...

Trusted PR partner

How do you know which PR agency you can trust?

For an industry focused on reputation, PR doesn’t have the best rep going. A lot of this comes down to misinformation about what PR actually is and a bunch of people flogging ‘PR services’ without the proper qualifications, experience or intentions. The Chartered Institute of Public...

Targeted PR

How to use targeted PR to win over your audience

A mistake businesses often make when planning PR campaigns is jumping straight to the tools they are going to use to wow their target audience. However, signing up for that whizzy new social media platform everyone is raving about, or chatting up the editor of...

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