PR Tag

Targeted PR

How to use targeted PR to win over your audience

A mistake businesses often make when planning PR campaigns is jumping straight to the tools they are going to use to wow their target audience. However, signing up for that whizzy new social media platform everyone is raving about, or chatting up the editor of...

Building brand trust

How to build credibility and trust in your brand

What motivates people to make a purchase or buy into a service? It obviously has to be something they need or desire. But when there are multiple companies selling very similar products and services, how do people differentiate? This is where brand credibility and trust...

Awards

6 killer reasons why your business should enter awards

Awards are an important PR tool for businesses. Being nominated and, fingers crossed, winning industry awards can do wonders for your reputation. Here’s a breakdown of why your business should enter awards: Raise your profile Entering awards gives you the perfect opportunity to shine a light on your...

Blog

6 rules for writing brilliant business blog posts

Making sure your business website is engaging and updated regularly is key to driving online enquiries and boosting your Google rankings. But if your product range or services don’t change that often, how can you keep tempting customers back to your website? Writing business blog...

PR

How can PR benefit small businesses?

Every business wants to grow or at least attract new customers. But as a small business the cost of advertising to pitch yourself above larger competitors can be unrealistic. The good news is there’s an alternative. PR is a cost effective way to raise your profile...

Ask the Expert – PR for Small Businesses

I’ll be delivering a masterclass in conjunction with Get Set for Growth on 29 June and 6 July, titled ‘Ask the Expert – PR for Small Businesses’. I was thrilled to be asked by Get Set for Growth to do a public relations workshop and even...

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