PR Tag

online PR

Why small businesses should invest in online PR

In a post-lockdown world, it’s clear that many of us will be living and working more remotely for some time. That means more people surfing the internet and browsing social media, and fewer people walking past traditional advertising points such as billboards, shop fronts and...

storytelling in marketing

Mastering storytelling in marketing your business

Imagine you are listening to a lecture. After a while facts and statistics start to bounce off you. But then the presenter says, ‘now let me tell you a story’. Immediately your interest is piqued. Stories appeal to us on a very basic level and...

Trusted PR partner

How do you know which PR agency you can trust?

For an industry focused on reputation, PR doesn’t have the best rep going. A lot of this comes down to misinformation about what PR actually is and a bunch of people flogging ‘PR services’ without the proper qualifications, experience or intentions. The Chartered Institute of Public...

Targeted PR

How to use targeted PR to win over your audience

A mistake businesses often make when planning PR campaigns is jumping straight to the tools they are going to use to wow their target audience. However, signing up for that whizzy new social media platform everyone is raving about, or chatting up the editor of...

Building brand trust

How to build credibility and trust in your brand

What motivates people to make a purchase or buy into a service? It obviously has to be something they need or desire. But when there are multiple companies selling very similar products and services, how do people differentiate? This is where brand credibility and trust...

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