Whether taking the form of a targeted press release or a live-streamed Q&A, PR can have a range of positive impacts on your business. Unfortunately, such benefits are often overlooked as businesses favour more direct forms of promotion. It’s a mistake, as highlighted by the...
From the improvement of reputation to the increase of customer engagement, you appreciate the business benefits of PR. However, you might be wondering how to choose the best PR agency, given the large amount of competition among those specialising in everything from crisis communications to...
If you want to build brand recognition and marketing campaigns that convert but are finding there’s just not enough time, you need to outsource. By delegating PR and marketing tasks to an expert agency you can focus your time on the day-to-day running of your business...
Have you arrived back at your desk (wherever that might be) keen to make 2022 your brand’s best year yet? Don’t spend the start of the New Year spinning your wheels. Now is the time to hone your communication plans. Here’s our advice for kick-starting...
Goodbye 2021 - another turbulent year during which brands have had to pivot, adapt and evolve to survive. The good news is that if you've made it this far there's very little you cannot do. We know that one of the keys to success in...
Do you know the results of your last communications campaign? We’re not talking about the number of Facebook posts or press releases you sent out or even how many adverts you placed in your local paper. We’re talking about the impact of your campaign. If...
Is 2021 the year you outsource PR and marketing? At a time when every business is considering how to make efficiencies and stay relevant, outsourcing may seem like an expense you can’t afford. However, it could make greater business sense and be more cost effective...
In a post-lockdown world, it’s clear that many of us will be living and working more remotely for some time. That means more people surfing the internet and browsing social media, and fewer people walking past traditional advertising points such as billboards, shop fronts and...
Imagine you are listening to a lecture. After a while facts and statistics start to bounce off you. But then the presenter says, ‘now let me tell you a story’. Immediately your interest is piqued. Stories appeal to us on a very basic level and...
For an industry focused on reputation, PR doesn’t have the best rep going. A lot of this comes down to misinformation about what PR actually is and a bunch of people flogging ‘PR services’ without the proper qualifications, experience or intentions. The Chartered Institute of Public...
