Public relations Tag

10 Positive Business Impacts of PR

Whether taking the form of a targeted press release or a live-streamed Q&A, PR can have a range of positive impacts on your business. Unfortunately, such benefits are often overlooked as businesses favour more direct forms of promotion. It’s a mistake, as highlighted by the...

how to choose pr agency

What To Consider When Choosing A PR Agency

From the improvement of reputation to the increase of customer engagement, you appreciate the business benefits of PR. However, you might be wondering how to choose the best PR agency, given the large amount of competition among those specialising in everything from crisis communications to...

storytelling in marketing

Mastering storytelling in marketing your business

Imagine you are listening to a lecture. After a while facts and statistics start to bounce off you. But then the presenter says, ‘now let me tell you a story’. Immediately your interest is piqued. Stories appeal to us on a very basic level and...

Targeted PR

How to use targeted PR to win over your audience

A mistake businesses often make when planning PR campaigns is jumping straight to the tools they are going to use to wow their target audience. However, signing up for that whizzy new social media platform everyone is raving about, or chatting up the editor of...

Awards

6 killer reasons why your business should enter awards

Awards are an important PR tool for businesses. Being nominated and, fingers crossed, winning industry awards can do wonders for your reputation. Here’s a breakdown of why your business should enter awards: Raise your profile Entering awards gives you the perfect opportunity to shine a light on your...

PR

5 super easy steps to skyrocket your PR

How did you do last year? What are your business goals going forwards? Every business wants to grow year-on-year, so do your PR and marketing plans need a boost? The key to upping your PR game is to constantly refresh your strategy to find the best...

PR

How can PR benefit small businesses?

Every business wants to grow or at least attract new customers. But as a small business the cost of advertising to pitch yourself above larger competitors can be unrealistic. The good news is there’s an alternative. PR is a cost effective way to raise your profile...

Ask the Expert – PR for Small Businesses

I’ll be delivering a masterclass in conjunction with Get Set for Growth on 29 June and 6 July, titled ‘Ask the Expert – PR for Small Businesses’. I was thrilled to be asked by Get Set for Growth to do a public relations workshop and even...

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