In the wake of COP26 the pressure is on governments and businesses to take action to tackle climate change. This means cleaning up their act and encouraging others to do the same to avoid a global crisis. As if there wasn’t already enough on their...
Building a personal brand has never been more important for business leaders who want to establish or expand their company. If you're wondering what a stand out personal brand looks like and how it can help then you have come to the right place. What is...
For an industry focused on reputation, PR doesn’t have the best rep going. A lot of this comes down to misinformation about what PR actually is and a bunch of people flogging ‘PR services’ without the proper qualifications, experience or intentions. The Chartered Institute of Public...
People like dealing with people - fact! And in the real world, none of us is perfect. So why do businesses try to market themselves as infallible? In recent years, consumers have become much more savvy. They know products are flawed, companies have had scandals,...
You can have the best product on the market and be the most qualified in your field but if your business reputation doesn’t match your credentials then it’s going to damage your bottom line. Customers want to do business with people and companies that they...
What motivates people to make a purchase or buy into a service? It obviously has to be something they need or desire. But when there are multiple companies selling very similar products and services, how do people differentiate? This is where brand credibility and trust...
