If you’re dithering about creating videos for your business, delay no more. We've got four compelling reasons why you should prioritise video in your marketing strategy to bring tangible benefits to your business. Video is so much more than a 'nice thing to'. Importantly video...
Have you ever received an email from a ‘marketing expert’ promising you pole position on Google? You are not alone. But should you consider taking up this kind of offer? The reality is this is probably someone touting unethical SEO tactics that could damage your...
Google My Business is a powerful tool that puts businesses in front of customers near them. If you’re thinking this is just another online fad that you can put on the back burner, think again. Claiming and optimising your profile today will mean an increase...
You may have heard that link building is a good way to expose your website to new customers. This is absolutely true and will improve where it ranks in search engine results. However, natural external links can take some time to build up and earn...
It’s estimated that by 2020 half of all internet searches will be done using voice search. Google Assistant, Siri, Cortana and Alexa are already contributing to billions of searches each month by people looking for businesses local to them, things to do and how to...
Making sure your business website is engaging and updated regularly is key to driving online enquiries and boosting your Google rankings. But if your product range or services don’t change that often, how can you keep tempting customers back to your website? Writing business blog...
There’s no doubt that being on the front page of Google search results can make or break a small business. But how do you get there and stay there? Having an informative website with quality copy that is updated regularly is key to search engine...
The latest of Google’s search algorithms seems to be the one causing the most headaches for SEO specialists, and this is because it focuses mostly on content rather than technical coding. This is an opportunity for PR specialists and copywriters, who are adept at developing...
