If you ask people why they are on LinkedIn they will tell you one of three things: they are looking for a job; they are seeking someone to fill a job; or they are making business connections. As a business owner, your mission on this...
Back in the Spring of 2018 Instagram launched a new app: Instagram TV. If you’ve not heard of it, don’t worry. IGTV hasn’t made quite the same splash as Instagram Stories before it. However, that’s no reason to consign this long-form video platform to the...
Video is an essential business marketing tool and the top place for people to view promotional films is YouTube. It’s second only to Google for visits on the internet and a massive 5 billion videos are viewed there every day. The competition for this audience...
Did you know there are more than 200 social networks used worldwide? While Facebook is undoubtedly the best known and has a huge audience of 1.47 billion daily active users it isn’t the only social media channel businesses should be considering to promote their products and...
If your business sells goods or services to millennials then Snapchat should be on your marketing radar. Every day 158 million Snapchat users open the app on their smartphones to check out what their friends are up to in momentary shots and 24-hour sequences of picture and...
Since Instagram Stories first hit the social media scene it has steamed past its rival Snapchat. Every day 300 million users watch and create Instagram Stories compared to 150 million on its competitor platform.The potential to reach your audience is huge. But what do you...
You may have heard Facebook has changed users’ timelines so they can connect and interact more with family and friends rather than businesses and organisations. As a social network set up to connect people with people it’s going back to its roots. On the flip...
For companies selling their services and products, B2B LinkedIn is arguably the most important social media tool at their disposal. It’s a way of showcasing your achievements, winning new business enquiries and attracting the very best job candidates. However, when it comes to keeping company...
Not so long ago the humble #hashtag turned 10-years-old. It’s been a decade of scepticism, trial and error, adoption and eventual cultural embedment that now sees hashtags used to help cut through the billions of social media posts published every day.Little did former Google designer...
If your brand is serious about inspiring its customers to take a holiday, transform their home or try the latest fashion trend, then Instagram is the place to be. With user numbers far surpassing Twitter, your target audience is already there desperately searching for ideas....
