When both Facebook and Instagram announced they would be hiding likes on posts it raised a lot of questions about engagement and measurement on these platforms. Likes have long been an easy way of measuring the success of social media posts. But it is far...
On the face of it, Pinterest is not the most prolific social media platform with 250 million monthly users worldwide compared to 2.38 billion on Facebook. So why should you consider using Pinterest for business in 2019? It's simple: Pinterest earns its crust as a...
There’s no question that video is one of the most successful forms of content on social media. It’s effortless to watch and people are more likely to retain information about what they’ve seen than by reading traditional marketing literature. But how can you guarantee views...
Is your marketing content thrusting your brand into the spotlight? Or is it falling flat? If you are struggling to get your marketing content noticed we have some tips on how to make your blog posts, whitepapers and case studies shine. Be a hero What are your...
Businesses doing social media well don’t achieve success by posting off the cuff. They have a plan. Even better, they have a social media strategy. A good social media strategy is less about the nuts and bolts of putting together an awesome Instagram post and...
If your Facebook business page is not reaching your customers, maybe the answer is building a community of like-minded brand advocates in a Facebook group. It’s no secret that Facebook is constantly squeezing the reach of Facebook business pages in order to limit the branded content...
If you ask people why they are on LinkedIn they will tell you one of three things: they are looking for a job; they are seeking someone to fill a job; or they are making business connections. As a business owner, your mission on this...
Back in the Spring of 2018 Instagram launched a new app: Instagram TV. If you’ve not heard of it, don’t worry. IGTV hasn’t made quite the same splash as Instagram Stories before it. However, that’s no reason to consign this long-form video platform to the...
Video is an essential business marketing tool and the top place for people to view promotional films is YouTube. It’s second only to Google for visits on the internet and a massive 5 billion videos are viewed there every day. The competition for this audience...
Did you know there are more than 200 social networks used worldwide? While Facebook is undoubtedly the best known and has a huge audience of 1.47 billion daily active users it isn’t the only social media channel businesses should be considering to promote their products and...
