From navigational search bars to loading messages and notifications, there are numerous examples of microcopy. These textual snippets may be included to guide the visitor and give extra information where needed. It pays to focus on microcopy (literally) as the text snippets can make the...
When was the last time you refreshed your website? At the pace the internet and mobile devices are developing, four or five years can equate to a lifetime in the digital world. But how do you know when you should redesign a website? After all,...
Milliseconds count when it comes to website speed. Whether you have an e-commerce website or you use yours as a brand marketing tool, if it's not lightning fast, it could be losing you sales. This is nothing new, but there are changes afoot on the World...
Google loves websites that give its users what they want. This means providing quality information in a way that’s easy for them to consume. One of the best ways to get into Google’s good books is to write a business blog that keeps your website...
Wouldn’t it be handy if there was a free tool that could help you read customers’ minds? Good news! When it comes to what they are searching for on the internet Google Search Console can do just this. And if used correctly its insights can...
Have you ever received an email from a ‘marketing expert’ promising you pole position on Google? You are not alone. But should you consider taking up this kind of offer? The reality is this is probably someone touting unethical SEO tactics that could damage your...
It’s rare for a business not to have a website. But having a presence online is not enough to secure leads. In fact, a poor website could be damaging your business growth by pushing customers towards your competitors. Is your website failing your business? If alarm bells...
You may have heard that link building is a good way to expose your website to new customers. This is absolutely true and will improve where it ranks in search engine results. However, natural external links can take some time to build up and earn...
How important is it for customers to trust your business? In an age where millions of pounds are exchanged online every day, being able to show customers they can safely do business with you on the web is a must. Having an SSL (Secure Sockets...
How is your website performing? Unless it’s a good source of business enquiries, leads and sales then you could be losing out to your competitors. There are many reasons why your website may be struggling to generate business leads and its design is an important factor...
